What is the mystery of sneakers’ success? • Fryeinc
 

What is the mystery of sneakers’ success?

| Posted in Fashion design

Within last few seasons, sneakers were extremely attractive. Men and women all over the word were wearing sport shoes not just to a gym, but as a part of their everyday outfit. Girls wear nike sneakers both with casual dresses and elegant outfits. Additionally, it is more than sure that within the next years sneakers still would be very trendy. I personally am sure, that it will remain trendy for a minimum two or three.

sneakers

Autor: Masaru Kamikura
Źródło: http://www.flickr.com

Why those kind of shoes are so extremely attractive? What is the secret of the success?Answer seems to be pretty simple – sneakers (he wrote about this) became so fashionable, that everyone wanted to have at least 1 pair of those shoes. However we cannot pretend that this trend emerged only out of the need of comfort. It was mostly an effect of cooperation of companies which produce sneakers and fashion designers.

As they were those people that create fashion, they made us believe that sneakers might look good with any type of outfit. And they were evidently right! We could see sneakers even in the fashion collection of such extraordinary brand as Chanel. Karl Lagerfeld has brought to the collection by introducing sneakers together with sexy dresses. Definitely, it is not the only case of sneakers visible on global catwalks. But this one seems to be greatest example – if even Chanel has sport shoes in its collections, the rest of designers have no other option but to follow.

Nevertheless, this is not the only way in which sport firms promote their shoes. Many of them choose famous singers and sportsmen, to wear and promote their brand.Nevertheless, there is an exception. You probably already heard new balance sneakers (official source). They are greatly famous because its interesting designs as well asl genius colours’ combination. Autor:

sneakers

Autor: fuseboxradio
Źródło: http://www.flickr.com

That brand managed to be greatly successful without paying any stars to promote their sneakers. These money, instead of being spent on such advertising, are being used for further research and development. As a result of this, new balance sneakers have very high quality and provide huge comfort for feet. Probably this is the main reason which explains why the brand has plenty of loyal customers and fans, even withouth using an extensive advertising.


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