Sneakers – the most interesting footwear nowadays
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It was made with certain philosophy: the shoe needs to be light, comfortable and hard-wearing. Nike shoes are mainly recognized by the most popular Air Max model with innovative midsole air cushion technology. Collaboration with Air Mike – Jordan from Chicago Bulls brought Nike shoes popularity and took it to the next level. Spectacular Air Max 1 running shoe with little, transparent, air window on the heel side made a difference and made huge amount of money for this American corporation. Autor .
It’s an open secret that there is a fierce competition between footwear brands. Companies spend million of dollars on marketing and advertisement contracts with sports champions and celebrities. Nike sneakers have the same audience as Balance sneakers – mostly young, creative persons that care about fashion and comforts. As a result of companies war, a buyer has a chance to pick and choose from an enormous volume of sneakers from various companies. New Balance sneakers are one of the most desired kicks nowadays. This company has been manufacturing shoes since the 1906. The funny thing is that the company’s name was made by its founder when he observed chickens balance supported by three-toed foot. Another interesting thing regarding this company is that NB made Steve Jobes favorite shoes. With regards to pricing NB started another curious strategy – pricing model based on dividing the shoe number by 10. As a result we could calculate an almost exact retail price – for instance, NB610=61.0$.