Contemporarily many people have access to wide scope of medias. Here there is not only talk about TV, but mostly about the Web and inter alia social medias such as Facebook or Twitter, as they have even more users than television.

The most crucial fact referred to this medias is that they have considerable impact concerning influencing the way customers think about miscellaneous facts or products. It is indicated by the fact that every time we’re in front of the computer or screen of a TV plenty advertisements are shown. Their most influential attribute is referred to their target, which is to show a products in as positive light as possible. Nonetheless, this doesn’t indicate that every little ad is harmful and is advised to be omitted. In order to avoid its negative impact, we ought to think on our own and evaluate miscellaneous aspects on our own. This is pretty influential attribute regards fashion industry. It is indicated by the fact that above all in this field our preferences are influenced heavily by what is currently most regularly shown in different medias.

Consequently, we are advised to to not forget that in case of

fashion although the products have some crucial attributes that might convince the end-users to purchasing them, we need to also not forget that considerable role is played by advertisement provided by different medias. It is implied by the fact that people would like to buy products that are shown on most crucial exhibitions on Earth. However, here we are recommended to ask ourselves whether a product that is broadly advertised meets our requirements in miscellaneous fields.

In the light of the points mentioned above, in terms of fashion industry and most popular trends in this topic, we should be aware of the fact that there is an increasing role of mass medias that play a relatively important role in creating the preferences of miscellaneous end-users. That’s the reason why, we ought to also remember that we need to learn to think independently, so that we would choose diverse fashions that are referred to our requirements in various fields.