One of the latest fads among fashionists are sneakers – shoes that were preliminary designed for sports exercises but thereafter evolved into street fashion must-haves. Sneakers are generally quite distinctive and are well known from genuine design.
Many brands provide a full range of fancy footwear choice. Buyers can pick and choose from dozens of nice kicks out there. Nevertheless, some companies have been participating in sneakers manufacturing since the start. One such brand is Nike, and also New Balance. The first one is well known as one of the most popular sports gear brand that supports both amateurs as well as professionals in daily sports exercises. Additionally, Nike is highly regarded by streetwear fashionists – starting from nylon jackets, t-shirts, caps, and sneakers. The history started in 1972 when this American company introduced the „Moon Shoe”, the opening channel of Nike footwear. It was made with certain philosophy: the shoe needs to be light, comfortable and hard-wearing. Nike shoes are mainly recognized by the most popular Air Max model with innovative midsole air cushion technology. Collaboration with Air Mike – Jordan from Chicago Bulls brought Nike shoes popularity and took it to the next level. Spectacular Air Max 1 running shoe with little, transparent, air window on the heel side made a difference and made huge amount of money for this American corporation. Autor .
It’s an open secret that there is a fierce competition between footwear brands. Companies spend million of dollars on marketing and advertisement contracts with sports champions and celebrities. Nike sneakers have the same audience as Balance sneakers – mostly young, creative persons that care about fashion and comforts. As a result of companies war, a buyer has a chance to pick and choose from an enormous volume of sneakers from various companies. New Balance sneakers are one of the most desired kicks nowadays. This company (read more Know-how & Trade Secret) has been manufacturing shoes since the 1906. The funny thing is that the company’s name was made by its founder when he observed chickens balance supported by three-toed foot. Another interesting thing regarding this company is that NB made Steve Jobes favorite shoes. With regards to pricing NB started another curious strategy – pricing model based on dividing the shoe number by 10. As a result we could calculate an almost exact retail price – for instance, NB610=61.0$.